Rich Birhanzel

Surviving—and ultimately succeeding—in the private health insurance exchange market requires a laser focus on individual needs. Getting it “right” means creating a buying experience that feels personal and tailored to an individual’s evolving circumstances. Consumers have grown to expect this type of customized experience based on their dealings with other direct-to-consumer businesses.

Accenture has surveyed consumers in the United States and examined the criteria for success in today’s… Show more

Surviving—and ultimately succeeding—in the private health insurance exchange market requires a laser focus on individual needs. Getting it “right” means creating a buying experience that feels personal and tailored to an individual’s evolving circumstances. Consumers have grown to expect this type of customized experience based on their dealings with other direct-to-consumer businesses.

Accenture has surveyed consumers in the United States and examined the criteria for success in today’s private health insurance marketplace. We recommend that private health insurance exchanges become more sophisticated in four key areas to thrive in this evolving model. Show less

Considerable attention has been paid to the state health insurance (public) exchanges created by the Patient Protection and Affordable Care Act. These public exchanges will expand and standardize coverage for an estimated 30 million individuals by 2017. However, this transformation is also paving the way for the rapid growth of another quietly emerging channel. Private health insurance exchanges have been incubating for several years, but the accelerated development of exchange products and… Show more

Considerable attention has been paid to the state health insurance (public) exchanges created by the Patient Protection and Affordable Care Act. These public exchanges will expand and standardize coverage for an estimated 30 million individuals by 2017. However, this transformation is also paving the way for the rapid growth of another quietly emerging channel. Private health insurance exchanges have been incubating for several years, but the accelerated development of exchange products and technologies has employers increasingly re-evaluating traditional employee benefits.
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