Skip to main content Skip to footer

Metaverse: evolution, then revolution

一月 4, 2023 5-分钟速读


In brief

Cutting through the hype

The Internet of Place: A 3D iteration of the internet that adds a sense of space to the digital world and brings digital elements to our physical lives.

The Internet of Ownership: A digitally native infrastructure powered by blockchain, decentralized identities, confidential computing and more. It allows people to carry their identities, money and objects from place to place in the digital world.

Web3: The driving cultural force behind the Internet of Ownership. It’s a user-led movement that emphasizes digital ownership and transparency in the products and services that make up the Web3 ecosystem.

The Metaverse Continuum: Accenture’s distinct perspective on the metaverse, where immersive technologies and new types of ownership combine to bring about the next era of our digital lives.


increase in total mentions of metaverse-related keywords during 2022 Q2 over 2022 Q1.

What will the Metaverse Continuum change?

Customers: Meeting customer needs in the metaverse means creating purposeful, value-adding and frictionless products, services and experiences. By delivering new ways for consumers to connect and socialize, these experiences build strong bonds within close-knit communities where brands can form stronger ties of customer loyalty.

Where’s the value? 
People are finding joy, delight and fun in immersive experiences and even more value with incentivization and self-expression, enabled by tokenization and avatars.

Enterprises: The metaverse will underpin the core enterprise software and functions of an organization, enhancing the ways people engage, learn and collaborate. In virtual worlds, employees can practice and apply skills in a real-time immersive setting alongside others.

Where’s the value?
Employees can collaborate no matter the distance, feel the presence of colleagues in virtual meetings, and work across remote sites seamlessly.

Industry: The metaverse optimizes how products are sourced, created and brought to market by virtualizing industrial systems and processes with augmented reality (AR) and digital twins. The industrial sector is already realizing the benefits today within operations and supply chains.

Where’s the value?
Businesses can measure and predict the effects of changes and improve connections between workers and supply chains, through advanced true to life simulations or digital twins.


of executives surveyed agree that the metaverse will have an important role in their organizations’ future growth.1

Reaping value from a responsible metaverse

Be creative and keep it simple:

Only develop metaverse experiences that are within users’ mental models. Go back to the basics and build upwards with creativity at the core.

Start small and focused:

Approach the metaverse with a rigorous, customer-focused mindset that artfully services their needs. Otherwise, there could be multiple tendrils of innovation.

Engage with early building blocks:

Target the right areas quickly but thoughtfully. Early engagement engenders true long-term trust with customers over time and grants an edge over the competition.

Mark Curtis

Global Sustainability and Thought Leadership Lead – Accenture Song

David Treat

Global Metaverse Co-Lead and Innovation Incubation Group Lead

Katie Burke

Global Thought Leadership Lead – Accenture Song

Raghav Narsalay

Accenture Research Lead for the Metaverse Continuum Business Group

Related capabilities

Metaverse services

Start your journey where change, imagination and opportunity meet.


Harness Blockchain with real-world applications from the leaders in distributed ledger technologies.

Technology innovation

Creating lasting value across the enterprise with technology innovation.