Digital Mktg Advisory Senior Analyst
Designation: Digital Mktg Advisory Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Experience: 5+ years in influencer marketing, legal compliance, or contract management. • Skills: Strong organizational, communication, and negotiation skills. Familiarity with legal contracts and influencer marketing regulations. • Compliance Knowledge: Understanding of intellectual property, contract law, and data privacy regulations. • Detail-Oriented: Strong attention to detail with the ability to manage multiple contracts and deliverables. • Attention to Detail: Strong attention to detail and the ability to manage multiple contracts, deliverables, and legal checks simultaneously. • Problem-Solving: Ability to proactively address issues or delays related to influencer contracts, legal compliance, or deliverables. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Marketing strategy for social media and emerging marketing channels that facilitates community building, engagement, and customer experience. Strategy includes understanding of key audience segments, business and marketing opportunities, campaign and supporting content development, role of channel, and measurement.
What are we looking for? • Influencer Onboarding: Oversee the influencer onboarding process, ensuring influencers receive and understand campaign briefs, guidelines, and terms and conditions (T&Cs). Act as the primary contact during the onboarding phase to ensure a smooth start to the partnership. • Contract & Usage Rights Management: Draft, manage, and review influencer contracts, ensuring alignment with campaign objectives and brand requirements. Oversee usage rights agreements, ensuring influencers understand the scope and platform distribution of content. • Legal & Compliance Checks: Work with legal teams to ensure content complies with regulations, including disclosures (e.g., #Ad) and advertising standards. Monitor posts to confirm accurate disclosures and adherence to local laws. • Documentation & NDAs: Manage necessary documentation, including NDAs and contracts, to ensure confidentiality and protect the brand. Track and store signed documents for compliance and audit purposes. • Data Privacy Compliance: Ensure influencer data is handled in compliance with privacy laws and educate influencers on data privacy protocols to safeguard sensitive information. • Deliverables Tracking: Monitor influencer deliverables, ensuring they meet timelines and con
Roles and Responsibilities: •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts
Mumbai
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