Campaign Management Sr Analyst
Designation: Campaign Management Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? What are the key objectives and expectations from this role? This role is responsible for developing and managing B2B digital content to support business objectives. It plays a key role in the creation, adaptation, and execution of content meeting the campaign’s brief and requirements. The position requires close collaboration with relevant stakeholders to ensure content meets the legal requirements, brand guidelines, and aligns with overall digital strategies.
What are we looking for? ESSENTIAL Experience Required • 4+ years of working experience in digital content creation, video production and gamification development, preferably from creative digital agency background • Experience in video creation and editing utilizing software (Example: Adobe Creative Cloud, Synthesia) • Experience with building game supported by gamification platforms and tools ( Playable experience preferred) • Experience visual& video creation and adaptation as added advantage • Familiar with B2B platform and manages content upload into B2B platform ( Example: Adobe Commerce/Magento) Technical / Functional / Leadership Skills Required (Please put the most critical information and reflect it in the first 4 points) • Experience in using Design software such as Adobe suite, etc. • Experience in gamification creation tool (“Playable” preferred) • Familiarity with AI-assisted translation tools ( Example: SmartCat) • Ability to collaborate with cross-functional teams and manage multiple projects effectively. • Knowledge of CRM platforms to manage content upload (Adobe Commerce/Magento) • Strong communication and collaboration skills with various stakeholders
Roles and Responsibilities: ACCOUNTABILITIES • Have good understanding of organization B2B Digital Channel Strategy and Priorities. • Understand the brief on campaign and B2B digital strategies and support B2B content requirement for the End Market. • Ensure all digital content is aligned with the overall B2B marketing strategy and business objectives as per brief • Responsible in deliverable for video and gamification creation and adaptation for B2B platform • Develop, edit, and produce video content for B2B platforms. Example: Retailer educational videos, customer engagement clip, etc. • Create interactive gamification as per brief • Utilize translation tools & translators/proof readers to deliver contents as per required languages • Collaborate with internal stakeholders to ensure digital content (video, visual and gamification) aligns with business goals for the digital touchpoints • Ensure compliance with brand guidelines, legal regulations, and approval processes & meet service level agreements • Deliverables on content and upload into B2B platform on time in full •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts
Navi Mumbai
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