Custom Software Engineer
Project Role Description : Design, build and configure applications to meet business process and application requirements.
Must have skills : Adobe Journey Optimizer
Good to have skills : NA
Minimum 5 year(s) of experience is required
Educational Qualification : 15 years full time education
Summary:
* The ideal candidate will have strong hands-on experience in designing, configuring, and optimizing customer journeys, working with event-based and segment-based triggers, and collaborating cross-functionally to ensure seamless activation across digital channels.
* A typical day involves collaborating with team members to understand project needs, developing innovative solutions, and ensuring that applications are optimized for performance and user experience.
* This role requires a strong understanding of the Adobe Experience Platform (AEP) ecosystem, especially Real-Time CDP, segments, and schema/XDM constructs, along with a keen eye for journey orchestration best practices.
Roles & Responsibilities:
* Design and implement multi-step, personalized journeys using Adobe Journey Optimizer
* Collaborate with AEP specialists to ensure correct data ingestion, identity stitching, and profile activation
* Integrate AJO journeys with channels like Email, Push, SMS, and In-App Messaging using Adobe or third-party connectors
* Create and manage journey versions, test logic paths, and perform QA/UAT of journey outcomes
* Optimize journeys using performance insights and business KPIs
* Work with stakeholders to translate marketing and business goals into Automated journeys
* Support integration with Offer Decisioning, where applicable
* Maintain journey documentation, technical flowcharts, and user guides
* Collaborate with cross-functional teams (analytics, content, development) to ensure end-to-end delivery
* Expected to perform independently and become an SME.
* Contribute in providing solutions to work related problems.
* Engage in continuous learning to stay updated with the latest technologies and best practices.
Professional & Technical Skills:
* Experience in digital marketing / marketing automation
* Strong understanding of AEP schemas, datasets, audiences, and RTCP
* Experience working with event-triggered and segment-triggered journeys
* Familiarity with Adobe Experience Platform, Customer Journey Analytics (CJA) is a strong plus
* Basic understanding of Offer Decisioning, Adobe Campaign Standard is an added advantage
* Experience with channel integration (Email/SMS/Push) and testing tools
* Strong communication and documentation skills
* Experience in agile/scrum projects is preferred
* Experience with user interface design and user experience principles.
* Ability to troubleshoot and resolve application issues effectively.
* Familiarity with integration techniques and APIs.
Additional Information:
* Adobe AJO certification or AEP Business Practitioner certification
* Minimum 2+ years of hands-on experience with Adobe Journey Optimizer (AJO)
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