Global Song Market wide GM -Analytics Advisory - Manager
JOB DESCRIPTION
JOB TITLE: Business Architect
LEVEL: Level 7 – Analytics Advisory Manager
Offering/Deal: Accenture Applied Intelligence
Location: India
Reporting Structure
Reports to: Level 6, Senior Manager
The Marketing & Digital Comm. Value Architect focuses on building business cases that Identify the value proposition that we as ACN can deliver to a current client/prospect using our Marketing & Dig. Comm. offering and the levers/services that we can deliver them through
Responsibilities
Responsible for building a quantified value proposition outlining the expected benefits that we can drive for a client (i.e. Revenue Increase, Cost Reductions, Brand Equity increase etc..) given the client maturity, performance of peers in the industry and industry specific trends
Responsible for driving pursuit team/ deal team/client buy in into the value proposition and subsequent inclusion into the client response decks/evolution into outcome-based deals
Responsible for managing a 4-member team of value architects and help them deliver innovative business cases/ensure client buy-in
Responsible for working with the pursuit team to assess the marketing & dig. Commerce operations maturity of a client (w.r.t. 12-15 key marketing metrics such as Churn Rate, Sales Conversion Rate etc..) through client inputs & secondary research
Responsible for upkeep & refinement of industry benchmarks against the 12-15 marketing/dig. comm. metrics to help assess the maturity of prospects & identify improvements that we can help drive
Responsible for working with SMEs to refine the value proposition based on ACN experience of having driven it across clients with similar maturity within the same industry
Responsible for innovating on the approach/process to build value propositions to clients
Expected Candidate Profile
Total 8-12 years of experience in Digital Marketing/Digital Commerce, with understanding of typical business problems that functions like marketing or dig. commerce face within client organizations & typically resolution approaches
Understanding of various tools/technology platforms that are used in Digital Marketing/Digital Commerce and prior hands-on experience in working with some of them/ability to help clients identify how to derive more benefits as opposed to their current usage
Understanding of industry specific challenges and ability to customize approaches/value proposition in accordance with them
Prior experience in building business value cases/proposals to highlight the Business Outcome improvements that can be driven
Quantitative skillsets – Working knowledge of Excel/Power Point is a must
MBA or equivalent from a reputable school / program is highly desirable
Proposal building experience/Sales experience in Marketing Operations/Digital Commerce Operations and/or analytics is highly desirable
Bengaluru
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