3884: Media Relations Associate Manager

Title: 3884: Media Relations Associate Manager

About Accenture

Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 786,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders.

Job Description

Media Relations Associate Manager Accenture

We are looking for an action-oriented, strategic thinker that will focus on generating consistent and impactful content to drive media coverage in support of Accenture’s business priorities – with a particular focus on Talent and the skills agenda. This PR professional will play a major role in helping drive the messaging and positioning for Accenture’s key topics/ thought leadership campaigns and experts.

The Associate Manager will be a key member of the internal Agency team which supports all of Accenture media relations – focused on the UK & Ireland within industries, functions and strategy and insights. This role will have a particular focus on Talent and the skills agenda.

Some of your responsibilities will include:

• Have a keen understanding of the key issues and trends affecting our business

• Be a proactive thinker focused on generating content that will drive tier-one and trade media coverage in support of Accenture’s content and key topics – with a specific focus on Talent and skills

• Possess strong communications skills, with the ability to reduce complex topics into clear concise messaging; including exceptional writing and editing skills for audiences ranging from general to business to more technically (press releases, talking points, Q&A, and other PR collateral)

• Have the creativity and initiative to drive media results

• Have the ability to function effectively within a matrixed organization and support Accenture’s approach to teamwork and collaboration

• Be a self-starter who can proactively build connections within the organization to find relevant stories and content to support the business (across markets)

·       Support and advise business leadership on media relations strategy and messages

·       Adapt global thought leadership content to local media

·       Work across geographies to implement campaigns and programs

Travel Expectations:

·       Limited travel expected.

Basic Qualifications:

·       Bachelor's degree or other university degree preferred·       Minimum of 6 years’ agency or in-house experience in PR/corporate communications in the marketing, technology and/or professional services sectors·       Experience at building strong working relationships and providing strategic counsel to senior leadership·       Demonstrated leadership, teamwork and collaboration in professional setting·       Demonstrated knowledge and ability for media measurement tools, tactics and capabilities.  

Knowledge and Skills Requirements:

·       Excellent written and oral communications skills. 

·       Proven ability to quickly and concisely draft a wide range of clear, concise and high-quality media materials including news releases, media Q&As, media pitches, bylined articles, op-eds, etc

·       Strong knowledge of UK media landscape and evidence of strong track record in media relations

·       Social media familiarity and skills

·       Ability to interact and work closely with media contacts representing clients, alliance partners, third-party organizations, vendors, and others.

·       Broad overall business acumen and knowledge of Accenture’s areas of business

·       Strong project management and reporting skills

·       Ability to manage multiple projects under tight deadlines

·       Passion for executing deliverables and programmes that are of the highest quality, fully supporting Accenture’s business strategy and are in line with or exceed leadership expectations

·       Ability to influence leadership within Accenture’s large, matrixed organization through relationship-building and executive-level presence

·       Strong team skills—ability to work autonomously and independently yet integrate appropriately with Marketing + Communications colleagues across other service areas, industry groups, geographies, capabilities and within corporate communications disciplines.