GN-CG&S-Digital eCommerce - Analyst
Job Title - Digital eCommerce - Consumer Goods & Services + GN_Industry_CG&S
Management Level: Analyst / Consultant / Manager
Location: Bengaluru / Gurugram / Mumbai
About the Role
We are looking for a high-potential Analyst to join our Digital Commerce capability within the CPG practice. The role focuses on enabling next-generation consumer commerce experiences powered by emerging Agentic Commerce models, AI-driven engagement, and modern MarTech ecosystems.
The ideal candidate should have a strong understanding of digital commerce fundamentals, consumer engagement technologies, marketing technology platforms, and evolving AI/agent-led commerce paradigms. This individual will work closely with strategy, technology, data, and client teams to shape commerce transformation programs for leading global CPG brands.
Key Responsibilities
- Support digital commerce transformation engagements for global CPG clients
- Contribute to solutioning and delivery across commerce, consumer engagement, personalization, and MarTech initiatives
- Research and analyze emerging trends in:
- Agentic Commerce
- AI-assisted buying journeys
- Conversational and autonomous commerce
- Retail media & personalization
- Composable commerce ecosystems
- Support development of value cases and business impact assessments for Agentic Commerce solutions
- Assist in identifying consumer experience transformation opportunities enabled through AI agents and automation
- Contribute to capability development, client POVs, demos, and innovation assets for Agentic Commerce offerings
- Work with cross-functional teams across strategy, analytics, data, experience, and engineering
- Support implementation and optimization of commerce and MarTech platforms
- Analyze consumer journeys, engagement metrics, commerce KPIs, and campaign effectiveness
- Participate in workshops, requirement gathering, and client presentations
- Build competitive intelligence on commerce, AI commerce, and MarTech players
Required Skills & Experience
Must Have
- 2–3 years of experience in:
- Digital Commerce
- MarTech
- Consumer Experience / Personalization
- Digital Transformation
- Understanding of modern commerce ecosystems and consumer journey orchestration
- Familiarity with Agentic Commerce concepts, AI-led consumer engagement, and autonomous buying experiences
- Exposure to developing business cases, value realization frameworks, or ROI assessments for digital commerce / AI solutions
- Familiarity with at least one of the following technology ecosystems:
- Salesforce Commerce / Marketing Cloud
- Adobe Experience Cloud
- Shopify
- SAP Commerce
- CDPs and personalization platforms
- Conversational AI / AI orchestration platforms
- Strong analytical and structured problem-solving skills
- Excellent PowerPoint and communication skills
- Ability to work in a fast-paced consulting environment
Good to Have
- Exposure to Generative AI and Agentic AI use cases in commerce
- Understanding of Retail Media Networks and D2C ecosystems
- Knowledge of composable commerce, APIs, or headless architecture
- Experience with analytics tools (GA4, Adobe Analytics, Power BI, Tableau)
- Exposure to AI-enabled consumer engagement and journey orchestration
- Prior consulting or client-facing experience
- 2–3 years of experience in:
- Digital Commerce
- MarTech
- Consumer Experience / Personalization
- Digital Transformation
- Understanding of modern commerce ecosystems and consumer journey orchestration
- Familiarity with Agentic Commerce concepts, AI-led consumer engagement, and autonomous buying experiences
- Exposure to developing business cases, value realization frameworks, or ROI assessments for digital commerce / AI solutions
- Familiarity with at least one of the following technology ecosystems:
- Salesforce Commerce / Marketing Cloud
- Adobe Experience Cloud
- Shopify
- SAP Commerce
- CDPs and personalization platforms
- Conversational AI / AI orchestration platforms
- Strong analytical and structured problem-solving skills
- Excellent PowerPoint and communication skills
- Ability to work in a fast-paced consulting environment
Bengaluru
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