Digital Marketing Advisory Analyst

Skill required: Marketing Operations - Social Media Strategies
Designation: Digital Marketing Advisory Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Experience: At least 3-4 years of experience in social media management, quality assurance, or a related field, with a strong understanding of social media platforms and content guidelines • Attention to Detail: Exceptional attention to detail and the ability to identify even the smallest errors in content and formatting • Analytical Skills: Strong problem-solving skills with the ability to track issues, identify patterns, and suggest improvements
What are we looking for? • Communication: Excellent written and verbal communication skills, with the ability to provide clear, constructive feedback to the posting team and other stakeholders • Tech-Savvy: Familiarity with social media management tools, error logging systems, and content management platforms Knowledge of analytics tools is a plus • Team-Oriented: Ability to collaborate with cross-functional teams and contribute to a culture of continuous improvement and quality • Adaptability: Ability to handle a fast-paced, dynamic environment, especially when responding to real-time issues or urgent post-publishing corrections
Roles and Responsibilities: • Content Review & Accuracy Check:o Conduct thorough pre-scheduling reviews of social media posts to ensure that all content adheres to brand guidelines, messaging, and compliance standards, including proper tone of voice, accurate hashtags, relevant disclaimers, and working linkso Ensure that all visuals, copy, and media used in posts meet quality standards, are aligned with the campaign objectives, and are suitable for the target audience on each platformo Collaborate with content teams and the posting team to identify potential gaps or discrepancies in content and recommend improvements before it is scheduled for publishing• Post-Publishing Quality Control:o Perform random or batch post-publishing checks across all channels to ensure content is displayed correctly and without errors This includes verifying the visual integrity of posts, ensuring links are functioning, and confirming that no content has been omitted or improperly formattedo Investigate any discrepancies between the planned content and what actually appears on social media platforms, taking corrective action where necessary• Error Monitoring & Continuous Improvement:o Regularly monitor error logs and track issues such as broken links, incorrect tagging, formatting problems, or posts that do not comply with the guidelineso Analyze recurring issues or errors to identify underlying patterns and collaborate with the content or posting teams to implement solutions or improvementso Develop and maintain a system for tracking and reporting errors, highlighting recurring issues, and recommending solutions for future optimization• Training & Best Practice Support:o Assist in developing and conducting training sessions for the posting team on quality control procedures, best practices for social media content, and how to ensure compliance with brand and platform guidelineso Share insights on industry trends, platform-specific rules, and common pitfalls to enhance the posting team's overall understanding of social media quality assuranceo Support the team with troubleshooting and real-time assistance, providing guidance on how to fix common issues related to content publishing or compliance errors