Campaign Management Specialist

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Specialist
Qualifications:BSc
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Individual will be responsible to manage the Email Campaign Team Individual will be responsible to ensure all deliverables for the team are completed with specified quality standards and deployed within timelines Manage team utilization and Forecast for future campaigns Individual will be responsible to manage Email Marketing requests received via email/phone/ Teams/ Workfront Manage the communications with the Onshore team and delegate campaigns and tasks with the Offshore team Manage end-to-end email campaign process for Pharma industry QA the campaign to ensure 100% accuracy Individual is needed to complete tasks (deploy emails, Generate Distribution list, manage calls with the project managers) on time and error-free. Ensure progress, issues and agreements are properly documented and acted upon. Follow transactions/issues tracking mechanism and capture all the details required on the tracking tool The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? Candidate should be a graduate Minimum 5 years of Email Marketing Experience. Minimum 5 years of experience of working on MOS products: particularly Word, PowerPoint, Excel & Outlook. Strong analytical knowledge in the marketing space. Impeccable time management and communication skills •Project and Client (Brand team) management experience is a must. Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management. MOS Experience working on Team reports, Excel, Word and PPT Strong verbal and written communication skills Strong listening skills Excellent customer service skills and experience in customer facing role. Able to work in a highly dynamic environment and able to multi-task. Working knowledge of how a Database works which can be leveraged for Email Marketing Programmes is a must. Minimum 4 years working knowledge of SFMC Intimate knowledge of Email Marketing Best Practices and trends
Roles and Responsibilities: •In this role you are required to do analysis and solving of moderately complex problems • May create new solutions, leveraging and, where needed, adapting existing methods and procedures • The person would require understanding of the strategic direction set by senior management as it relates to team goals • Primary upward interaction is with direct supervisor • May interact with peers and/or management levels at a client and/or within Accenture • Guidance would be provided when determining methods and procedures on new assignments • Decisions made by you will often impact the team in which they reside • Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture • Please note that this role may require you to work in rotational shifts