Marketing Engagement Specialist

Skill required: Marketing Operations - Digital Project Management
Designation: Marketing Engagement Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.
What are we looking for? The successful candidate will have: At least 4-9 years’ experience in the following field (level of experience requirements will vary by brand they interface with) Project management – Worked in international projects in the capacity of PM Internet Information technology B2C & B2B portal environment ? Internet Information technology and B2C & B2B portal environment experience should have been around 3 or more of the following: Content Management – Exposure in creation of web content for cross functional entities Database management – Understand the concept of consumer data being captured in a backend database. Reporting and Tracking – Exposure to analyzing web traffic reports using different tracking tools Understand the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform, eCommerce, SEO, mobile marketing etc •Operations management, stakeholder management, HTML, Web development Background in digital project management working on campaigns from initial briefing to delivery Multi-tasker with ability to juggle many projects Agency experience with strong communication skills, both written and verbal Passion for IT, e-commerce, and digital projects Creative flair and innovative approach Building a personal relationship with key client staff. Successful service delivery - SLA achievement and high level of customer satisfaction Monitoring overall performance of services. Excellent communication around issues and opportunities – get things done, make things to happen. Collaborating with Sr. management on client account management and growth and opportunities. Ensuring operations teams are aware of expectative and business needs. Service reporting and sponsoring service delivery meetings. Working with the client and operations teams to identify and manage service improvement activities. A plus: PMP Certified Agile Certified Scrum Certified Six Sigma Certified
Roles and Responsibilities: •In this role you are required to do analysis and solving of moderately complex problems • May create new solutions, leveraging and, where needed, adapting existing methods and procedures • The person would require understanding of the strategic direction set by senior management as it relates to team goals • Primary upward interaction is with direct supervisor • May interact with peers and/or management levels at a client and/or within Accenture • Guidance would be provided when determining methods and procedures on new assignments • Decisions made by you will often impact the team in which they reside • Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture • Please note that this role may require you to work in rotational shifts Managing projects for the respective market/Therapeutic area Liaising and updating stakeholders on the status of projects Troubleshooting and advising clients on problems and solutions Tracking the project deliverables and matching those with agreed deadlines Reporting on success criteria for delivered projects by measuring results Keeping track of latest digital campaign trends and analyzing digital behavior Time Management: Impeccable time management and organizing skills; ability to handle tight deadlines and multiple projects Client Management: representing the service, aligning scope and managing expectations Demand Management- Managing workplans for the Delivery team, adjusting the capacity with the inflow of demand from client and working priority list with the Brand team Escalation Management- Identifying the loophole in the process and setting corrective measure to avoid escalation from the Business Budget management- Prepare and track digital budget for the Brand per fiscal Team management- Have a fair amount of people management skill to get the work done from the delivery team to meet the quality standard. Self-starter and able to highlight issues and risk ? Soft skills Leadership skill- Person should be able to lead the entire project and delivery team with end –to end ownership Excellent communication skills to build relationship with the client keeping the geographical and cultural difference in mind Person is expected to understand the solution well and provide tactical consulting to the Brand and marketing team related to their digital space