Campaign management

Skill required: Marketing Operations - Campaign Management
Designation: Campaign managemenT Analyst
Qualifications:Any Graduation
Years of Experience:3-5Years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results.The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? You will be working as part of the Digital Marketing and Campaign team which helps client with their digital campaign and digital marketing requirements.They provide various services around list pull, list hygiene and list uploads, providing data driven insights to client and help them get better ROI from their various digital marketing initiatives . The team is primarily accountable for performing list pull from client database by writing complex SQL queries. They also leverage popular tools such as Adobe Creative suit, workfront work management software, Atlassoan Jira etc
Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems• Your day to day interactions are with peers within Accenture• You are likely to have some interaction with clients and/or Accenture management• You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments• Decisions that are made by you impact your own work and may impact the work of others• In this role you would be an individual contributor and/or oversee a small work effort and/or team• Please note that this role may require you to work in rotational shifts