Digital Mktg Advisory Specialist

Skill required: Marketing Operations - Search Engine Marketing (SEM)
Designation: Digital Mktg Advisory Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Design Web Content Management and Commerce solutions for metadata management which drives improved visibility in search engine results.
What are we looking for? Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 7+ years Experience with campaign management platforms such as Search Ads 360, Marin or Kenshoo Certifications in Google Adwords, Bing Ads and other relevant platforms Ability to think strategically and share recommendations & testing opportunities that that account goals Ability to clearly communicate, both verbally & in writing Passion for data analysis High levels of integrity, autonomy and self-motivation Up to date with the latest trends and best practices in search engine marketing Strong analytical skills and experience generating SEM reports Familiarity?with A/B and multivariate experiments BS/MS degree in Marketing or a quantitative, test-driven field •Develop account opportunities aligned with meeting client s performance goals Display strong project management skills to effectively prioritize standard tasks, test activations, team bandwidth and overall client deliverables Oversee daily work completed by the team, inclusive of ensuring team members are maintaining strong time management and fulfilling tasks up to quality standards Proactively seek to share unique knowledge specialisms and insights across wider Paid Search team Identify emerging client development opportunities through frequent and fluid communication - In-person, by email and on calls Participate in all weekly calls/meetings as a thought leader Align with client stakeholders & vendor partners to work in lockstep towards core KPIs & goals
Roles and Responsibilities: •In this role you are required to do analysis and solving of moderately complex problems • May create new solutions, leveraging and, where needed, adapting existing methods and procedures • The person would require understanding of the strategic direction set by senior management as it relates to team goals • Primary upward interaction is with direct supervisor • May interact with peers and/or management levels at a client and/or within Accenture • Guidance would be provided when determining methods and procedures on new assignments • Decisions made by you will often impact the team in which they reside • Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture • Please note that this role may require you to work in rotational shifts