Strategy & Consulting - Global Network CR - SONG - Marketing Transformation - Martech Manager

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Location: Plaza Real Cariari, San Jose, Costa Rica.
Must Have Skills: MarTech/AdTech Transformation, MarTech Assessment, Adobe Experience Cloud, Adobe Journey Optimizer, Adobe Experience Manager, Salesforce Marketing Cloud, Google Marketing Platform, techno-functional and project management experience
Good to Have Skills: Firebase, Appsflyer, Pega Decisioning, Tag Management Platforms (GTM, Launch, Tealium), DMPs, CDPs
Experience: between 3 - +10 years of experience required
Educational Qualification: MBA from a Tier 1 institute with a degree in marketing or economics. Certified in ADOBE.

Job Summary:
As a Martech Manager/Consultant/Analyst, you will be responsible for gathering business requirements, designing solutions, and implementing marketing and advertising tools. Your role will involve conducting vendor assessments, optimizing MarTech/AdTech stacks, and driving business development efforts in the digital marketing platform space.

Roles & Responsibilities:

• Gather business requirements and design processes and solutions for implementing marketing and advertising tools.

• Conduct vendor assessments and client MarTech/AdTech capability assessments.

• Provide recommendations on optimizing MarTech/AdTech stacks and develop use cases to improve utilization of existing platforms.

• Research, evaluate, and recommend new MarTech/AdTech systems and suppliers.

• Partner with technology solution providers and marketing agencies to deliver solutions that meet client needs.

• Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.

• Mobilize and organize across multiple stakeholders (client and internal) and projects.

• Drive business development efforts and thought leadership in the digital marketing platform space.

Professional & Technical Skills:

• Must Have Skills: Proficiency in MarTech/AdTech Transformation, MarTech Assessment, Adobe Experience Cloud, Salesforce Marketing Cloud, and Google Marketing Platform.

• Strong understanding of marketing processes, operating models, and marketing technologies.

• Experience in marketing research and analysis, creating and maintaining client relationships, and delivering marketing solutions.

• Hands-on experience with MarTech/AdTech tools such as Adobe Campaign, Marketo, Adobe Experience Cloud, Pega Decisioning, SFMC, CDPs, tag management platforms (GTM, Launch, Tealium), DMPs, and cloud computing platforms.

• Good to Have Skills: Experience with Firebase, Appsflyer, ad serving tools, programmatic channels, campaign tracking and attribution tools, and Ads Data Hub.