#ACN GN - SONG - MT - Transformation Lead - Senior Manager

Job Title -   GN - SONG - MT – Transformation Lead – Senior Manager

Management Level: 06/ Senior Manager

Location: Hyderabad

Must have skills: Salesforce Marketing Cloud

Good to have skills: Experience in large-scale transformation programs

Experience: Minimum 12 year(s) of experience is required

Educational Qualification: MBA/PGDM from a tier 1 or 2

Job Summary:
Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, Salesforce marketing platform ecosystem

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.

Roles & Responsibilities: As part of the team, you will drive the following:

• Lead end-to-end transformation initiatives—from opportunity identification to implementation and value realization.
• Translate client transformation commitments into clear, actionable roadmaps and drive execution against defined milestones.
• Drive adoption of GenAI and agentic frameworks, working with stakeholders to build execution plans and ensure aligned delivery.
• Plan and execute agile sprints in collaboration with TFO, SynOps, and delivery teams to deliver key transformation initiatives.
• Identify value creation opportunities by developing use cases, and collaborate with technical teams to design and implement solutions.
• Define and implement productivity measurement frameworks, enabling tracking of outcomes such as FTE optimization and efficiency gains.
• Develop strong business cases with clear ROI, financial impact, and workforce implications.
• Partner with delivery teams to ensure seamless execution, adoption, and scaling of initiatives.
• Track and validate benefits, ensuring alignment with financial and productivity targets.
• Identify risks proactively, escalate when required, and recommend corrective actions.
• Manage client dependencies and drive necessary changes in ways of working to enable transformation success.
• Collaborate with stakeholders to align transformation priorities with business objectives.
• Manage governance forums, stakeholder communication, and escalation of risks or blockers.
• Drive periodic reporting on transformation progress, roadmap status, and key milestones; build strong credentials and success stories.
• Leverage global assets, SMEs, and partner ecosystems to accelerate outcomes.
• Engage with third-party vendors to assess capabilities and feasibility.
• Support operating model redesign, workforce transformation, and upskilling initiatives.
• Lead marketing and campaign transformation programs across Salesforce Marketing ecosystem (SFMC, Pardot, Data Cloud, etc.).
• Define KPIs, measure campaign performance, and drive data-led optimization strategies.

Professional & Technical Skills:

• Strong consulting experience in transformation, innovation, or operations optimization.
• Proven ability to translate strategy into execution roadmaps and measurable outcomes.
• Experience in GenAI / automation-driven transformation initiatives is highly preferred.
• Strong understanding of agile delivery models (sprints, pods, cross-functional execution).
• Experience in marketing transformation and campaign strategy.
• Familiarity with eCommerce ecosystems and content operations.
• Strong stakeholder management skills, including senior leadership engagement.
• Ability to thrive in fast-paced, global, and matrixed environments.
• Excellent analytical, problem-solving, and communication skills

Additional Information:

• Hands-on experience with Salesforce Marketing Cloud (SFMC) (mandatory).
• Good to have: Pardot, Data Cloud, Personalization, Salesforce Loyalty.
• Experience in campaign strategy, next best action, attribution, and optimization.
• Exposure to GenAI, automation frameworks, and digital transformation tools.
• Strong understanding of marketing technologies, CRM systems, and omnichannel engagement.
• Project management and cross-functional collaboration experience

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at
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About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network

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